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— 03 Dec 2012 —

Est Magazine and The Loop

Fritz Frames
Fritz Frames
Fritz Frames
Fritz Frames


Recently we were paid a visit by the lovely, Lynda Evans of Est Magazine and her favourite photographer, Toby Scott.

The pair spent a Sunday morning with us in the workshop talking about how it all began and taking some pretty amzing photographs of our work space, Fritz, our dog Cash and even me!

Once digital publication, Est Magazine had gone live with their artical on the 22nd of Novemebr it didn't take The Loop long to find it and re-blog it on their site.

Here is their glimpse into the workspace and mind of inspiring eyeware designer, Fritz Schwarz.

A boat builder by trade, German born Fritz began experimenting with timber frame eyeware at just 16 years of age. With a workshop based on Queensland’s Sunshine Coast and nestled beneath the soaring eucalypts of his home backyard, Schwarz’s bespoke frame-ware business has built a loyal and devoted following. With each pair taking 10 hours to make, using the same techniques of layering and sanding required for boat building, these designer frames are individually unique.

In 3 words describe your style.

Classic, organic and a little bit punk.

What are you currently working on?

Refining our production facilities and an artisan jewelry range made from miniature frames.

Where do you live and work right now?

Diddillibah on the Sunshine Coast

What design purchase have you made lately?

A black leather bag by Agenda, which was designed by a Melbourne based friend of ours, Lynette Clucas.

What do you covet?

Wisdom, patience and a hydrofoil Moth (sail boat).

Favourite blog/website?

I don’t have any – I only recently acquired a computer!

Favourite online shop?

EBay & Moda Operandi (they stock our frames).

No. 1 Design/Style tip?

Under promise and over deliver.

What are you reading?

The Rhino Handbook, The Great Gatsby by F. Scott Fitzgerald & The Fourth Bear by Jasper Fford.

What are you listening to?

The Shins, Violent Femmes, The Doors and a lot of classical music.

What are you watching?

Breaking Bad and a box set of Herzog / Kinski films.

What is your greatest extravagance?

Handmade pony leather shoes.

Where do you go to for inspiration?

The ocean.



Est Magazine is a free digital publication that showcases the best in global living with an Australian twist.

Created as a platform to share the talents of designers and creatives from around the globe, Est Magazine seeks out the best in interiors, fashion and travel and wraps it up in a beautifully presented digital edition.

Check out the latest edition of Est Magazine – The Grand Tour Issue – available online for free at


— 30 Oct 2012 —

Fritz Frames / AD Design Competition

Mia Parcell


The Fritz Frames team is back from the recent Analogue/Digital Creative Conference on the Gold Coast. World renowned galleries, companies and a new generation of artists came together to give a real insight into what's happening now and into the future with all things design. One of the highlights of the event was the exciting collaboration of the Fritz Frames x Analogue/Digital design competition.

When the call went out offering Australian residents the rare opportunity to custom design a pair of handmade spectacles or sunglasses, we had a great response. Aspiring designers were required to come up with a 2D template using Adobe Illustrator or In Design to communicate their idea to Fritz, who engineered the technical facets to create the designs of chosen finalists. The six finalists’ finished timber frames were showcased at the event and the vote went out to the public.

The winner on the day was Michael Madden for his cutting edge frame, the 'Raven'.  Michael walked away with his own custom Fritz Frames and thousands of dollars in prizes including Adobe CS6 Design Premium Software, FEIT Direct leather goods, a 12-month prescription to Desktop Magazine and the full red carpet treatment at the Analogue/Digital Creative Conference.

A fabulous time was had by all and it was a real celebration for the six talented finalists. Albert Basha, Mia Parcell, Lynn Savery, Isobel Badin, Jondelle Watkins and Michael presented designs as diverse as they were unique. This talented group of up and coming designers are ready to make their mark in the industry, with some of the frames now featured as signature styles in the latest Fritz range. The opportunity to collaborate on this project with Analogue/Digital and to foster emerging talent has been a great source of inspiration for the team at Fritz Frames. Stay tuned for the next creative adventure in the near future.


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